Last updated: 15 July 2026
Anubhav Consultancy Ltd (“we”, “us”, “our”) provides the SHOVO mobile app (“the App”). We are the data controller for the personal data described in this policy (the “Data Fiduciary” under India’s DPDP Act; the “responsible party” under South Africa’s POPIA).
SHOVO helps small and informal-economy sellers make and share short marketing videos of their products. Our users are primarily across Africa, and also in India and other countries. This policy describes how we handle personal data.
Languages: This policy is provided in English. For a copy in French or another language — including Kiswahili, Portuguese, or an Indian language such as Hindi — please contact us at aprabakar@anubhavconsultancy.com.
SHOVO is offered in several countries. We process personal data in accordance with the data-protection laws that apply to us, and we have designed our practices around the EU GDPR as our baseline standard. Laws that may apply include: South Africa POPIA, Kenya’s Data Protection Act 2019, Nigeria’s NDPA 2023, Ghana’s Data Protection Act 2012, India’s Digital Personal Data Protection Act 2023 (DPDP), and the EU GDPR (which applies to us because our company is established in the EU). Nothing in this policy grants rights beyond those provided by the law applicable to you.
Information you provide so the App can work:
Information we collect automatically when you use the App:
If you sign in to restore your account:
What we do NOT collect on our servers:
| Purpose | Legal basis (GDPR) |
|---|---|
| Provide the App, create your videos, grant and track your video credits | Performance of a contract |
| Show your phone number and shop name on your videos | Performance of a contract |
| Prevent fraud and abuse of the free tier | Legitimate interests |
| Set your default language and currency | Legitimate interests |
| Comply with legal obligations | Legal obligation |
Under India’s DPDP Act we rely on your consent and the Act’s legitimate uses; under POPIA and the other African laws we rely on consent, contractual necessity, and our legitimate interests.
The data described in section 3 is needed to run the App, so it is not possible to switch off part of it while continuing to use SHOVO. If you no longer want us to hold your data, you can delete your account at any time — this is how you withdraw your consent and remove your data. See section 10.
We use trusted service providers (“processors”) who process data on our behalf under contract:
We do not sell your personal data and we do not share it for third-party advertising. We may disclose data only where strictly required by law (for example, a valid legal order).
Your data is stored on Google servers in the European Union (europe-west1, Belgium). If you use the App from Africa, India, or elsewhere, your data is transferred to and stored in the EU. This transfer is protected by Google’s Standard Contractual Clauses and Data Processing Terms, and is permitted under the cross-border rules of the laws listed in section 2.
Your data is stored on Google’s infrastructure, which encrypts data in transit and at rest. We apply access controls, and sensitive operations (such as changing your credit balance) can only happen through secure server-side code — never directly from a device. No system is perfectly secure, but we take reasonable steps to protect your data.
We assign your account an anonymous identifier (a Firebase user ID) and read your device’s Android ID to store your credits, grant free shares, and prevent abuse of the free tier. These are not linked to your name. We do not use any analytics SDK. Our website pages may use minimal cookies needed to function; we do not use advertising cookies or trackers.
The App or our pages may link to third-party services (for example, when you share a video). We are not responsible for the privacy practices of those third parties — please review their policies.
If a data breach affects your personal data, we will notify the relevant authority and, where required, you, within the timeframes set by applicable law (for example, without undue delay and within 72 hours under GDPR).
SHOVO is not directed at children. We do not knowingly collect data from anyone under 18. If you are under 18, please do not use the App. If we learn that we have collected a child’s data, we will delete it. (India’s DPDP Act and South Africa’s POPIA apply special protections to children, which is why we do not target or knowingly serve them.)
We may update this policy. When we do, we will change the “Last updated” date above and, for significant changes, notify you in the App. The current version always lives at shovo.anubhavconsultancy.com/privacy-policy.
To ask about your data, or to request access, correction, or deletion of it, contact our privacy contact:
Anubhav Consultancy Ltd
Akarnanias 17, Aradippou, 7104, Larnaca, Cyprus
Email: aprabakar@anubhavconsultancy.com · Tel: +357 99 825451
If we cannot resolve your concern, you may complain to your data-protection authority — for example the Information Regulator (South Africa), the Office of the Data Protection Commissioner (Kenya), the Nigeria Data Protection Commission, the Data Protection Commission (Ghana), the Data Protection Board of India, or, in the EU, your local supervisory authority.